Waldi Hoon
Waldi Hoon is the co-founder and CEO of yōjō, a pioneering health-tech company blending science, design, and daily habits to help people break free from the stress–inflammation cycle.
A storyteller at heart and architect of global education platforms, she has built her career around using content to drive lasting behaviour change. At yōjō, she’s applying that expertise to transform wellness from quick fixes into sustainable, science-backed rituals.
Previously part of the leadership team that scaled Lobster Ink into a $150M global venture, Waldi brings deep experience in operations, content, and user engagement. Today, she leads yōjō’s journey from medical innovation to consumer empowerment, shaping a brand that proves preventative health can be as intuitive as brushing your teeth.
She lives among fruit orchards in the Western Cape of South Africa with her husband, two young sons, and dogs - balancing startup life and work travel with veggie gardening, community initiatives, and plenty of muddy boots.
