Founded by industry veterans Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty London is a modern beauty and wellness brand created for women who want fewer, better products that genuinely deliver. Built on decades of experience across beauty, retail, product development and communications, the brand champions an expert-led, age-aware approach to skincare, haircare and wellness.

Designed to cut through the noise of an overcrowded beauty market, Curated Beauty London focuses on purposeful, results-driven formulations with honesty and credibility at their core. Every product is carefully selected for its performance, integrity and relevance, reflecting the founders’ belief that beauty should feel empowering, uncomplicated and genuinely useful.

At PAUSE Live, Curated Beauty London will showcase its thoughtful collection of skincare, haircare and wellness essentials designed specifically with midlife women in mind, proving that effective beauty can also be intelligent, intentional and refreshingly straightforward.

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